Microsoft first announced the release date of the new Xbox 360 Kinect gaming and social media attachment for the consol, on Jun 15th 2010. This has item been a much looked forward to upgrade for Xbox users everywhere. It will also help to rival the Playstation Move. The idea behind the Kinect is a hands free gaming experience that will enable the gamer to become a part of the game more than ever before.
When Microsoft first entered the gaming industry with the release of the original Xbox consol in the early 2000’s no one realized that they would develop the second most known brand in gaming. Now having sold millions of consol’s worldwide Microsoft has developed their brand into one that people trust, having converted many Playstation and Nintendo faithful. Although the worldwide sales leader still remains Nintendo with almost 78 million consol units sold, Microsoft comes in second with around 45million consol sales. This rivals Playstation who has sold around 40 million units. (Wikapedia, 2010)
This puts the gaming market in perspective. With about 200 million consol units being sold worldwide between these three companies, we can get a better idea of how impactful Kinect will be in this market. Some of the new features that Kinect will be capable of include; live video chat, live video party’s (meaning that you can see and talk to more than one person at a time), as well as movie parties when connected through Netflix. This is just some of the social aspects of this new software. It is truly like nothing else before it. Microsoft has come up with what the business world calls a “golden goose”.
The “golden goose” is a product or idea that will continue to be profitable for many years through change in design and features. This is what they have in the Kinect. This devise allows players to communicate with each other over the internet via video and gaming interactions. With Facebook already being added to the capable features for the Xbox system Microsoft has figured out a way to now compete with Skype and other video chat companies. When speaking with a representative from Microsoft’s Gaming department, he said this of the Kinect. “It is what its name means, we hope to “Kinect” (connect) people to other people. In this world of social networking and online dating we hope that this product will allow people to connect with others, where if not for this product would not have been connected”.
This has been the idea of the friend option on XboxLive, the service that allows Xbox users access to online play. This service is an additional cost on top of buying your consol which can bought in monthly ($7.99-$9.99), 3 months ($15-$20), and yearly ($40-$60) subscription. This service is required to play any games online. There are also many other features that come along with a subscription; access to LastFM, Zune music and video libraries, ESPN, and Netflix online movie viewing. The reason why XboxLive has made the Xbox consol so popular is that it allows friends to connect and makes all the popular social media applications available in one location. Meaning that you do not need a computer to check your Facebook, or to Skype your friends anymore.
The downside to buying a Microsoft system is that the overall cost of online game play does not stop with the initial purchase of the consol which is the case with Playstation. It is however a good system for making customer services a much better and reliable quality. Microsoft has 24/7 tech support that is reachable by phone. It creates a business relationship between gamer and company. From a business perspective this is the best type of relationship to forge because it allows for long term investment into the customer base. Microsoft users also have the sense of security that comes from a company that cares about them rather than a company that severs the business relationship at the time of the consol’s sale.
With my experience as a faithful Playstation, Nintendo, and Xbox customer Xbox does the best job at making me as a customer feel wanted and needed. The personalization of the Xbox system keeps gamers happy, and provides them with multiple entertainment options outside of gaming. I would say that on average I watch 4-6 movies a week and use my Netflix account via XboxLive to do so. It is very useful because I can play movies and TV shows through my TV and still use my computer.
Overall I believe that Xbox has created a culture in an environment where serious gamers and recreational gamers can come together and be connected on a central product. This then brings in the importance of the Kinect. People have been looking for ways to have hands free gaming for years. With the introduction and release on November 4th 2010, the Kinect will allow people to connect with their friends and strangers on a different level. If the Microsoft dubbed title of “Future of Entertainment” is going to happen it is going to be up to the users to use this new tool to the best of their ability. This means that there will now be Kinect parties at High School parties, College dorm rooms, and Nursing homes around the country. With the ability to promote health and wellness as well as fun this tool will rival the benefits that the Nintendo Wii captured with its release.
Games for this new adaptation are currently in short supply because of the newness of the software. But customers can expect more to be released shortly. In the first 30 days on the market Kinect sold more than 2.5 million units of the social, visual, gaming product. With the popularity expected to skyrocket with the expansion of the game library Microsoft has nothing to worry about at this point. (Presspass, 2010)
Microsoft has had a goal with the Kinect project to get kids, teenagers, and adults off the couch and active. With the development of games such as Kinect Sports and Dance Central, the hope is that gaming will now become active and healthy. It is also something that is sure to be a hit at College parties around the country. Just think about the comedy in seeing someone who has had one too many try to follow a dancing game? Pretty funny huh? This project is meant to be both entertaining and healthy. But the most beneficial byproduct of its existence will be the way that is connects people.
Many college students in this country go to schools that are out of state or too far away to interact with their families on a regular basis. This new product will enable siblings and parents to interact with their family members that are away at college. For me I personally use this option everyday when I hook up with my brother on XboxLive for a game of Modern Warfare 2, a first person shooter that allows me to team up in online play with my friends. This is the best way that I can stay connected with my friends from high school and church. It also enables me to meet new people from my area in Minnesota, so that when I go home for breaks, I do not feel out of the loop.
This is the most beneficial aspect that the Kinect will bring to the gaming and social networking communities. So as we progress into an age where more and more of our time is spent online interacting with our friends. Kinect will allow a little more personal interaction as you can actually talk face to face with someone that you have never met. This is not to say that you would not be able to do this via Skype, but it is more convenient for gamers. You can be having a conversation with someone you just met while playing a game like Modern Warfare 2 and then immediately choose to meet them by Kinecting with them. As you can see it is a matter of convenience rather than availability.
Microsoft has answered that call to make things covenant by giving us the Kinect. This product will enable a better overall social experience for both serious gamers and just everyday people. The benefits have yet to be seen because the product is new, but we should expect to hear lots more about this product in the months and years to come. So next time you are working on a paper or a report for your company, just think you could be conversing with one of your classmates or co-workers face to face instead of having to use the telephone.
Works Cited
Lowe, S. (2010, November 3). Microsoft Kinect Rewiew. Retrieved December 10, 2010, from Gear.IGN.com: http://gear.ign.com/articles/113/1132213p1.html
Miller, R. (2010, November 4). Kinect Review for Xbox 360. Retrieved December 10, 2010, from Endgadget.com: http://www.engadget.com/2010/11/04/kinect-for-xbox-360-review/
Presspass. (2010, November). Retrieved December 10, 2010, from Microsoft.com: http://www.microsoft.com/Presspass/press/2010/nov10/11-04KinectLaunchPR.mspx
Wikapedia. (2010, November). Retrieved December 10, 2010, from Wikapedia.com: http://en.wikipedia.org/wiki/Console_wars